NEOSIGHT
Search Engine
Optimization in 2019
The main objective of SEO has been and remains unchanged: to increase the rankings in the search results. But, since Google developers have been constantly updating their search algorithms and improving them as they see fit, search engine optimizers have to change and update their techniques to reach that objective.

Thus, despite the consistency of the basic idea of SEO, adapting quickly to the new Google search algorithms is crucial. Let's go through the important highlights for SEO in 2019.
The User Is Above All

The changes in Google search algorithms are practically unpredictable. The company is very secretive about them, often withholding information about what they do even after the algorithms are updated and live. That makes search optimization processes more complicated and hinders one's ability to keep up with the changes.

But one thing about them is fundamental. All of those algorithmic innovations have one thing in common: they focus on offering the user the best search results. You should keep this in mind when working on improving your site. Focus on the user:

  • choose topics that are relevant to the interests and needs of the user;
  • post good content: relevant, useful and understandable;
  • make sure the site is user-friendly: it should be easy to navigate and interact with.

That way, you can work on your site and advance your rankings even without knowledge of future developments in Google search algorithms.

You should also continue using search keywords. Search engines have been using keywords to assess and rank web pages since the very beginning, and keywords are still relevant today.
Mobile-first Indexing: Optimize for Mobile
The devices that people use to access online content have grown to be a significant change in Internet usage over the past few years. When SEO was only starting, search engines could be accessed in only one way — on a desktop computer. Today, it's changed dramatically.

More and more users query search engines from their tablets, smartphones and other mobile devices. In 2016, the number of active mobile users exceeded the number of desktop users.

Naturally, the Google ranking system could not be left unaffected by this. Back in April 2015, the company increased the number of mobile-optimized pages in the search results. At the time, this change was critical to the point SEOs nicknamed it "Mobilegeddon".
Then, in 2016, the company announced the launch of "mobile-first indexing". As of 2018, such indexing is now live. "Mobile-first indexing" implies the site should be easy to use on mobile. It is easy to implement with a responsive design. The utilization of AMP can be advantageous as well.

Previously, Google had always crawled and ranked pages based on their performance on desktops. That was relevant at the time when desktop computer owners outnumbered mobile users.

But times have changed. Today, the majority of global search queries originate from mobile users. Search engines can't ignore something like that. That's why sites are now ranked based on how well their pages are adapted for mobile users.

Consequently, if your site is not mobile-optimized, its rankings will drop in the search results for desktop computers as well. You should adapt your website for mobile devices to promote it.
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