The User Is Above All
The changes in Google search algorithms are practically unpredictable. The company is very secretive about them, often withholding information about what they do even after the algorithms are updated and live. That makes search optimization processes more complicated and hinders one's ability to keep up with the changes.
But one thing about them is fundamental. All of those algorithmic innovations have one thing in common: they focus on offering the user the best search results. You should keep this in mind when working on improving your site. Focus on the user:
- choose topics that are relevant to the interests and needs of the user;
- post good content: relevant, useful and understandable;
- make sure the site is user-friendly: it should be easy to navigate and interact with.
That way, you can work on your site and advance your rankings even without knowledge of future developments in Google search algorithms.
You should also continue using search keywords. Search engines have been using keywords to assess and rank web pages since the very beginning, and keywords are still relevant today.